Propel Leads, LLC  
 

What is Internet Advertising & How Can it Help My Business?

 

In its simplest form, internet marketing is the marketing of products or services over the internet. Ok, that's a pretty generic answer and probably doesn't get you too fired up. How about "the marketing of [INSERT YOUR SERVICE HERE] over the internet". Now, that's a little more interesting.

The question you are probably asking is "How?"

Pay-Per-Click Advertising

Currently, each of the major search engines (Google, Yahoo & MSN) offer a Pay-Per-Click advertising platform where advertisers can place ads in the search engine results page. You have probably come across these while surfing the internet. The ads are usually at the top and down the right hand side of the page. When a user clicks on one of these ads, the advertiser accrues a charge in their account and the user is taken to the advertisers web site.

The placement of the ad is determined by a variety of factors, including bid price, competition, landing page quality, as well as the target keyword.

 PPC

Pay-per-click advertising is an extremely effective way to generate new customers for your business, if properly planned, implemented and managed. Pay-per-click advertising gives you a lot of exposure to potential customers by having your ads appear when they are searching for your specific service. The best part about pay-per click advertising is that is a variable cost model, meaning, if surfers are not clicking on your ads, then you do not pay. You only pay for the visitors that arrive at your site! There are no contracts, minimums or any sort of obligations. The advertiser is in complete control of their marketing budget.

Local Search Engine Optimization (SEO)

Local SEO seeks to increase a site's visibility in search engines and enhance its value to visitors through topical page design, consistent HTML tagging, a targeted linking strategy, and focusing content on core keywords. SEO is generally a long term strategy that requires an upfront investment, but can produce a significant amount of free traffic.

While Local SEO efforts can take time to produce results, it should be part of every local business' online marketing strategy. Currently Google, Yahoo and MSN have started to pay particular attention to local search and each have released their own versions of local business listings within the normal search results.

This is of particular importance for several reasons. First, the prominence of placement of the local business listing naturally draws users to it. Second, these business listings display your business' vital contact info. Finally, visitors that visit your site via these links are FREE! The local business listings is separate program from the pay-per-click ads.

 Google Organic

This is of particular importance for several reasons. First, the prominence of placement of the local business listing naturally draws users to it. Second, these business listings display your business' vital contact info. Finally, visitors that visit your site via these links are FREE! The local business listings is separate program from the pay-per-click ads.

 
Propel Leads, LLC
818 SW Third Ave, Suite 81
Portland, OR 97204

(503) 719-5688
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